Background

Prime Video LTA Youth Girls is designed to inspire thousands of girls to pick up a racket and try tennis for the first time. The focus is on creating an environment that motivates girls to play and stay in tennis.

Funded by the reinvestment of Prime Video’s US Open broadcast fees from Emma Raducanu's historic 2021 final - the programme focuses on creating an environment that motivates girls to enjoy and stay in tennis by giving them the chance to play with friends in a pressure free setting.

Earlier this year we delivered bespoke training to coaches to support their understanding of the social and environmental pressures on girls and how to introduce coaching that meets their psychological needs.

Following the success of this year’s programme, Prime Video and the LTA are looking for more venues and coaches to inspire thousands of girls to pick up a racket.

Promoting the opportunity for coaches locally

To help grow the number of coaches and venues delivering Prime Video LTA Youth Girls we’d like your help to promote this opportunity across your network.

Coaches will receive an incredible package of support including performance related financial rewards, free training, and money can’t buy experiences.

Coaches can apply to become part of Prime Video LTA Youth Girls here - Prime Video LTA Youth Girls Coaching | LTA