About Us
JW Tennis was founded by Julie Williams over 30 years ago, with the aim to design and deliver bespoke tennis coaching and competition programmes for a number of tennis clubs, venues, parks and schools across the South West.
Julie believes in taking the time to understand and work with each individual player and venue on its own merit. This player/venue centric caring approach, enables her to challenge and draw the best out of her clientelle in order to create environments for tennis players of all ages and stages to thrive. "Unlocking Player potential, not boxing it in" is at the heart of the business, welcoming all standards, ages and backgrounds and supporting each players learning journey.
Over the years, Julie has worked alongside and mentored hundreds of tennis assistants, teachers and coaches from a number of counties, supporting and inspiring them on their own tennis delivery pathways. She has volunteered off court on a number of county tennis committtees, been a county coach for two counties and recently appointed as county Performance Lead for players aged 10 & Under. Not only is she is an award winning tennis coach, who continues to invest time in her own learning, she has a Level 7 in Sports Leadership and Management, Post Graduate in Sports Coaching and is also an award winning Qualified Higher Education lecturer with a Higher Education Fellowship.